Wednesday, December 14, 2011

The Season of Giving


A bike is something that just cannot be taken for granted for children.  It is freedom, exercise, transportation and the beginning to the mobility that is our society.  Unfortunately some kids just can't have one.  Some just cannot afford the most amazing gift a child can get.  






Enter bike shops like Michael's Cycles (Janesville, WI.)  They donate nearly 40 bikes from their stock of children's bike trade-ins to the Salvation Army.  Rebuilt, lubed, and tuned up before the Salvation Army takes them to give to families in need for Christmas.    That is the spirit of Christmas, and is a gift bigger than the bikes themselves.  The cost to bring these bikes back to life to be passed on to a new owner is no inexpensive affair.  

There are many bike shops that perform acts like this, and we are all thankful for them.  If you would like to know what your local bike shop does, stop by and ask, many are very proud of their efforts.  These are the kinds of things that bring back my business, and it shows a depth of service that extends into the community.  
If you happen to find yourself at Michael's, or in a shop that does the same, give them a thank you, and wish them a Merry Christmas from us all.





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